Photographer Nick Tolley made the breakthrough into Photo Retail as a Kodak Express member
Since joining the Kodak Express network, photographer Nick Tolley has seen the difference the Kodak brand has made to his business:
“The Kodak name itself has been around for decades, so customers relate to the brand. I have a fair number of new customers coming through the door since the Kodak sign is outside my shop.”
Although it has not been branding alone that brought change to Nick Tolley Photography. Established in 1984 Nick has years of experience in the photographic industry and noticed the need to drive his business into a new direction to adapt to changes he noticed in the market.
As a wedding photographer Nick has witnessed first-hand how smartphone technology has changed the way photos are taken and enjoyed nowadays. While years ago the wedding photographer would be the only person to take images at a wedding, nowadays most wedding guests either have a mobile phone or a digital camera they take pictures with themselves.
“Today I understand the change in the way photos are taken as an opportunity and new inspiration for my business.”
“I used to do around 60 weddings per year which has now gone down to about 20. Being a professional photographer I used to stay away from anything to do with smartphone photography until I realised there was a business opportunity behind it. Today I understand the change in the way photos are taken as an opportunity and new inspiration for my business.”
After turning his shop around into a retail space under the Kodak brand, offering a range of different photo services alongside his photography business, Nick today appreciates how Kodak helped diversify his business: