Cardiff Print Centre Case Study
Students gain first class print facilities with Kodak Express
Mark ∓ Alison Williams build on the success of their existing Kodak Express stores by opening new premises on the campus of Cardiff University.
Print Centre Cardiff
Established over 14 years ago the Print Centre Group in Cardiff now runs three stores across the city and another in the town of Porthcawl, offering a range of different digital print services to its customers.
With their new store, The Print Centre Group is fully committed to serving the student market once more under the Kodak Express banner.
The latest Print Centre Cardiff store is located right at the heart of Cardiff University, inside the Students’ Union building, and has recently undergone extensive renovation under the hands on supervision of owner Mark Williams and his wife Alison who is also the Managing Director.
Mark sees big potential in growing his business under the Kodak brand while addressing the younger demographics: “We are now joining the Kodak Express Network with our fourth store after seeing great growth in the other Kodak branches. While our existing stores were performing well, I always felt that we are missing out on the student market and saw an opportunity for our business to offer the first high-quality photo print services on campus to staff and students.”
“Unlike other businesses who seem to accept that younger people are rarely having their photos developed, we see it as our challenge to get them back to printing pictures again.
As part of this mission The Print Centre Group has worked closely with Tetenal to upgrade their Kodak equipment at the university premises. Mark explains the recent changes:
“To achieve our targets we upgraded our instore Kodak equipment from an instant print Kodak kiosk to the Kodak Apex photo lab which enables us to work much more efficiently while offering a whole range of services. Tetenal have been very supportive throughout this process and we continue to maintain a healthy partnership with them to help us achieve our goals.”
“We’ll be maximising the potential promotional opportunities offered during the Freshers period to establish ourselves as the go to photo and printing service for not only the students but the large number of on-campus staff too.”
Big name clients
The Print Centre Group is an instant digital print centre and services both the independent retail, public and private sector markets with clients such as John Lewis Partnership, Welsh Government, Hilton and Haymarket Media Group. “Print Centre Group offers a 1 hour express print on demand digital printing service for items such as flyers, posters and business cards for example and are totally geared up to manufacturing at a high pace. The Kodak net2retail facility and APP attracted the Print Centre Group to partner up with Kodak Express to enable to offer an instant click and collect service.
Having a Kodak Express and a Print Centre next door to each other in the SU compliments the full print service for the students and university community.
SETTING THE BENCHMARK
The transformation from a simple 24-hour photo print service into a fully equipped photo retail store will enable Mark, Alison and the team to offer Cardiff University students a first-class print service and set the benchmark for University print services across the UK.
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